Google Adwords is a quick way of getting page 1 rankings and anyone who is in business will tell you that page 1 is where you need to be if you want to be successful online. There are a few different names that people use when they are speaking about Adwords, PPC or pay per click are the other names you might know it as, although there are different names they are the same service.
Google is making millions a day from pay per click and will always make sure that anyone using this type of service get good exposure online.The benefit of using adwords prior to or alongside SEO is that it’s quick and easy to set up and you can be on page 1 within 10 minutes. SEO takes months to work for you, but has longer term benefits.
As a starting point adwords is an effective way of getting started online and can help you establish whether your website or business model will generate some interest from the general public.
At our company we set up, manage and refine our clients pay per click campaigns for them if they decide that they want some 1st page exposure quickly. Pay per click/Google adwords can come with a downside. As soon as your daily budget has ran out, you no longer appear on the listings until such times you have more money to put into your campaign.
Making your pay per click campaign more efficient and making sure that you are found for specific search terms relating to your business or services is the way you need to go if you want to cut down on clicks from people who are just looking about in general. With our service we will always do research to identify what people are searching for, this will ensure that you are only being found for keywords that are relevant to your business.
If you would like us to set up, manage and refine your pay per click campaign then get in touch and we will be more than happy to discuss your options with you.