When you are tasked to design an ecommerce website, one of the first things that you need to do is come up with an effective SEO or search engine optimization strategy. If you put off your SEO strategy needs for later, you will find yourself wasting a lot of your time and effort. Also, working on the SEO strategy early on in the process will help make your optimization tasks easier as you go along.
There are some essentials that you need to keep in mind once you start your Ecommerce SEO strategy building.
Proper optimization of content on an ecommerce site is crucial. This is especially true in the case of product descriptions. Instead of merely copying the descriptions indicated in the labels, you should come up with your own keyword-rich description. Think of ways that can initiate effective product promoting and selling. One way of doing this is by creating blogs where you can feature each product extensively.
It will also help a lot if you find other products comparable to the ones you are selling. You can then link your pages to the websites or pages of these products. Use anchor text if you can.
As much as possible, do not post duplicate content.
People who visit the website and take a look at the products will want to see photos. Images will not only make the page look more attractive, but they will also allow visitors to see the products in the same way that they do the items displayed in brick-and-mortar shops.
To optimize the photos on the product pages, insert descriptions that contain your main keywords. Also, indicate the brand or product name in the alt text portion before uploading the images. This will greatly increase the chances of the photos showing up on Google images.
Do not forget to use catchy meta tags. Be sure, though, that your titles and descriptions are not repetitive; and that they follow the correct word or character number requirement. Doing this will make it easier for Google to index the titles.
Product pages should have different titles.
The website that you create should have simple features so that any visitor will find it easy to navigate. Do not overstuff the site; keep it simple. People will not want to waste their time waiting for a website to load, and many do not want to navigate through complicated sites that require them to click here and there several times. They want simple, straightforward service.
Do not underestimate the power of social media. It is among the best factors. Add share or like buttons to the product pages so that visitors can spread them to their friends through various social networks.
All these stuff may be somewhat too much for a newbie, but if you have been providing the best website development and SEO services for quite some time already, all these techniques or essentials should be old news to you. Nevertheless, it is important to keep these in mind, especially if you intend to create one success after another.